Our Mission
Our objective is to better understand the ocean and its current state, as well as identifying areas where data gaps need to be filled, particularly with regards to pH levels. We aim to achieve this by exploring the perspective of the diving community, who are uniquely positioned to witness firsthand the effects of decreasing pH levels on marine life. Our ultimate goal is to empower divers to become citizen scientists and collect data using a sensor called pHil.
Our target audience is the diving community, including diving clubs, associations, and other market actors. They are the ones who get to experience the consequences of a decreasing pH level in our ocean first-hand and are more motivated to protect and improve the state of our oceans. By targeting these organizations, we aim to lower the threshold for individual divers to use our pH sensor and make it a standard part of their routine. Our vision is that every diving club and association will learn to use the pH sensor and make it a standard part of their routine to contribute to filling data gaps and increasing ocean literacy.
To engage the diving community and create a sense of urgency around citizen science, we emphasize the ease of integrating the pH sensor with their existing equipment and routine. The sensor is cylinder-shaped and easy to bring on every dive without affecting safety or quality. By adding the pH level to their routine log book, we hope to make data collection a natural and easy process.We also highlight the critical importance of pH levels for marine life and the potential consequences of decreasing pH levels in marine ecosystems.
In our interviews with experts representing the different areas of the PESTEL model, we learned valuable insights that can help us achieve our goals. Political representatives shared their support for citizen science initiatives and emphasized the importance of filling data gaps in our oceans. Economic experts highlighted the potential market for the pHil sensor in the diving industry and the potential for it to create new jobs and stimulate economic growth. Sociocultural representatives provided insights into the values and priorities of the diving community, highlighting their strong connection and desire to protect the ocean. Technological experts shared their insights on the potential for technological advancements in data collection and the use of sensors. Environmental experts reinforced the importance of collecting data on pH levels to better understand the impact of ocean acidification on marine ecosystems.
Overall, our deep dive has shown us that the diving community is an important stakeholder in protecting and preserving our oceans. By engaging them as citizen scientists and filling data gaps using the pHil sensor, we can make significant contributions towards a healthier ocean ecosystem.
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PESTEL Summary
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P (Political) - The cost of diving technology can be a barrier for many, but pHil is easy to integrate with existing equipment, making it accessible for divers to use and collect data on the pH levels of the ocean.
Ec (Economical) - Divers are environmentally conscious and knowledgeable about the ocean, making them ideal citizen scientists to collect pH data. With the ocean's pH levels changing rapidly, there is a need for more data to be collected to better understand the impacts of these changes.
S (Social) - pHil's advanced technology and easy integration with existing equipment make it an appealing tool for divers who are interested and educated in ocean conservation and want to contribute to a better understanding of the ocean's pH levels. Divers already keep a logbook of their dives, making it simple to add pH data to their routine.
T (Technological) - pHil's sensor technology is advanced and innovative, providing accurate data on the ocean's pH levels. Its easy integration with existing diving equipment makes it a unique and appealing tool for divers who are interested in contributing to ocean conservation efforts.
E (Environmental) - With the ocean's pH levels changing rapidly, there is a significant need for more data to be collected to understand the impacts of these changes on marine life and ecosystems. pHil's sensor technology and citizen science approach can provide critical data to support conservation efforts.
L (Legal) - Currently, there are no negative regulations against collecting data with citizen scientists. However, the government needs to put more effort into conserving the ocean's resources, especially as the pH levels continue to change rapidly. According to one interviewee, "The ocean does not alone have all the answers, but it has quite many, and it is worth turning over each stone to see."
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Down below you will find our mission, divided into five areas:
